HiKR Station, located at Incheon Int’l Airport Transportation Center, is an extension of the Korea Tourism Organization’s HiKR Ground in Seoul. With hallyu contents such as K-pop and K-beauty, it offers visitors an opportunity to immerse themselves in vibrant Korean culture the moment they land. HiKR Station features various experience zones, including HiKR Stage, a space to become a K-pop star, HiKR Shot, a space to click shots with Korean landmarks in the backdrop, HiKR Pick, a space with HiKR branding products, and Beauty Up, a space with filming props & accessories. Friendly staff known as the Hi-ten crew are always present on-site to guide visitors.